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Bali & Beyond Travel Fair 2023 Unveiling Quality and Sustainable Tourism

Bali & Beyond Travel Fair 2023 Unveiling Quality and Sustainable Tourism - TRAVELINDEX - VISITBALI.orgDenpasar, Bali, June 10, 2023 / TRAVELINDEX / In an era marked by increasing cultural awareness, quality tourism, environmental concerns, and a growing desire for responsible travel, BBTF presents the theme of the 9th BBTF 2023 in relevance to these global market trends with: “Reconnecting to Quality & Sustainable Tourism”.

Our commitment to promote and preserve destinations has received a positive response from all stakeholders, including major national and international players who have renewed their confidence in the BBTF ability to generate a productive impact and support their market development.

“We have just closed the online registration with a great achievement of 230 sellers from 5 countries. This year we have China, Italia, Malaysia and America with of course majority Indonesia based companies. We are pleased to welcome 337 buyers from 51 countries, in accordance with this year’s target” I Putu Winastra, the head committee of BBTF 2023 and Chairman of ASITA Bali chapter stated.

The event will be held on June 14th-17th, 2023 at Bali International Convention Centre (BICC) in the presence of Qatar Airways and buyers from Europe, the Middle East, ASEAN, Australia, America and Asia, that all together will strengthen the positioning of BBTF and the Association of the Indonesian Tours and Travel Agencies – ASITA Bali chapter. The trust of key market players in our organization is also expressed by the attendance of reputable hotel operators such as Marriott International group, Hyatt group, Archipelago group, Accor, InterContinental Hotels Group (IHG), Cross Hotel, Bali Villa Association (BVA), Ubud Hotel Association (UHA), Swiss-Belhotel International among many other high-ranking companies and associations as sellers.

This year some new integrated industry from state-owned enterprises will join BBTF for the first time together with a series of Indonesian exciting exhibitors such as Regions of Bali, Yogyakarta (DIY), DKI Jakarta, East Kalimantan, Bangka Belitung Islands, Riau Islands, West Java, West Nusa Tenggara (NTB), East Nusa Tenggara (NTT), South Sulawesi and West Sumatera.

In response to market demand, BBTF will showcase and promote sustainable tourism products for a responsible future. Further, particular focus is also being given to health, emphasizing the current growth of the wellness and medical tourism industry as well as community-based tourism.

Business contracts to be generated within one year during our B2B event are estimated to reach IDR 8.5 trillion in 2023, showing a 63.5 percent increase compared to the IDR 5.2 trillion produced in 2022. A very promising progress that hopefully will keep on growing in months ahead.

This year, BBTF committee presents some top speakers and invites stakeholders on a tourism seminar prior to the tradeshow. Opportunities and challenges of quality and sustainable tourism, and health tourism business development will be discussed. New learnings on sustainable tourism practices will be reviewed too, as experiences that can create positive ripple effects, benefiting not only the environment but also the local economies and communities that rely on tourism revenues.

“BBTF is taking proactive steps to ensure a brighter and more sustainable future for the tourism industry – this year we invite Indonesian goverment officials to open the event. The chairman of the People’s Consultative Assembly of the Republic of Indonesia (MPR-RI) together with the Minister of Tourism and Creative Economy.” commented I Putu Winastra – referring to the brief agenda of this forthcoming annual Indonesia’s leading international travel fair.

For more information about BBTF 2023, please visit the website

About BBTF
BBTF is an annual event with the intention to establish a benchmark for travel & tourism events and destinations in Indonesia. Supported by the Indonesian Ministry of Tourism and Creative Economy, BBTF holds B2B events and aims at advancing the tourism industry through business sessions and direct promotion, as best practices in MICE and Leisure Management. Together with exhibitors and buyers from numerous countries around the world, BBTF facilitates Pre-Scheduled Appointments (PSA) and business sessions for buyers and sellers to negotiate on their long-term leisure and corporate travel needs. Corporations, travel agents, hotel & resort chains, cruise operators, convention planners, venue operators and travel buyers can leverage the two and half days of business-to-business sessions to enhance their respective brands in the Indonesian and Asia Pacific markets.

In addition to the B2B sessions, the travel fair features an extensive program of activities for all delegates. From the fantastic networking events, to the inspirational knowledge program, the business of meetings has never been so rewarding. Bali is chosen as the venue because it is the gateway to Indonesia’s archipelago for global travelers and the island contributes up to 40% of all visitors to the nation each year.

Organized by the Association of the Indonesian Tours and Travel Agencies (ASITA) Bali chapter in collaboration with the Ministry of Tourism and Creative Economy and other stakeholders, this year BBTF is pleased to welcome the Minister of Foreign Affairs joining for the first time and willing to connect Indonesia’s potential to the world. Another highlight will be the contribution of the South Bali Badung Regency, with diverse destinations putting Bali on the map of quality tourism. After having successfully conducted the world recognized G20 in Nusa Dua, Bali is now ready to meet new market demands. This annual event is led by a passionate committee and supported by members of ASITA, public sector, and local government in order to promote and facilitate the development of tourism business in Indonesia and Bali in particular.

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