Global Travel News

USGA and Pebble Beach Announce Landmark Partnership

USGA and Pebble Beach Announce Landmark Partnership - - TRAVELINDEXPebble Beach, California, United States, May 5, 2022 / TRAVELINDEX / Expanded relationship with world-renowned golf resort includes eight additional championships and investments in the future of golf. Building upon a nearly century-long relationship, the United States Golf Association and Pebble Beach have forged a landmark partnership that seeks to benefit the game of golf for generations to come.

As part of today’s announcement, Pebble Beach will now host four future U.S. Opens (2027, 2032, 2037 and 2044) as well as four future U.S. Women’s Opens Presented by ProMedica, including its first one next year (2023, 2035, 2040 and 2048). These additional championships fulfill a common goal to ensure that both men and women have the
opportunity to compete at the highest level on this iconic course. In addition, for the first time ever, the U.S. Senior Open and U.S. Senior Women’s Open will be staged back-to-back at the same location in 2030, with the resort’s Spyglass Hill Golf Course serving as the host site.

“This relationship with Pebble Beach, long considered a national treasure, is a historic step forward for golf,” said USGA CEO Mike Whan. “In addition to elevating our Open championships, the USGA and Pebble Beach are committed to working together to ensure a more diverse, welcoming and accessible game. We couldn’t be more thankful for their
collaboration and like-minded vision.”

“We are honored to deepen our long-standing partnership with the USGA, which will benefit the game of golf for years to come,” said Pebble Beach Company CEO David Stivers. “We are proud that Pebble Beach Golf Links was the first public golf course to host a U.S. Open in 1972, and that golfers around the world have the opportunity to play Pebble Beach and walk in the footsteps of champions. This partnership ensures that the legacy of championship golf on this historic course will continue long into the future and leave a lasting impact on the game.”

The long-term nature of the championship agreement allows the USGA and Pebble Beach Resorts to invest and collaborate in new and innovative ways to enhance the player, fan, partner and media experience.

The relationship between the USGA and Pebble Beach began in 1929 with the 33rd U.S. Amateur Championship, and the resort has played host to 13 USGA championships during its first 100 years of existence, including six U.S. Opens, five U.S. Amateurs and two U.S. Women’s Amateurs, with another 10 championships to come over the next 25 years.

U.S. Opens through the years at Pebble Beach have matched the dramatic setting. In 1972, Jack Nicklaus hit the flagstick with a 1-iron shot on No. 17 to ensure victory; in 1982, Tom Watson denied Jack a record-breaking fifth title with his pitch-in birdie on the same hole; in 1992, veteran Tom Kite rode a pitch-in birdie on No. 7 to a wind-buffeted win; in 2000, Tiger Woods authored the most dominant victory in major-championship history in the 100th U.S. Open; in 2010, Graeme McDowell outlasted a trio of major champions, including Woods; and in 2019, Gary Woodland’s heroic 3-wood second shot on No. 14 helped him hold off Brooks Koepka’s bid for a third consecutive U.S. Open title. The 2019 championship marked Pebble Beach’s 100th anniversary.

Beyond the future championships, the USGA and Pebble Beach are developing community based programs to create internships and other career opportunities for the next generation of industry leaders. The expanded relationship also includes a joint initiative with the USGA’s Green Section to invest in turf grass and water conservation through a research hub, contributing to the entities’ shared goal of creating enjoyable golf experiences that are environmentally and economically sustainable.

“Through this relationship, we aim to foster opportunities for future greats of the game, to nurture golf’s next generation of leaders and to develop new technologies for a sustainable future, all while crowning champions who will follow the legends who walked these hallowed grounds before them,” said Whan.

“Supporting youth education is a pillar of our community outreach and this partnership will greatly expand opportunities for young people to pursue a career in this industry,” said Stivers. “For over 30 years, Pebble Beach and its neighboring golf courses have operated the most successful water reclamation project on California’s Central Coast. The USGA Green Section will provide powerful new technology and research to help pioneer new innovations in water conservation.”

In an effort to return to venues with deep and meaningful USGA championship history every five to six years, Pebble Beach Resorts joins Pinehurst Resort & Country Club and Oakmont Country Club as a U.S. Open anchor site.

About the USGA
The USGA is a nonprofit organization that celebrates, serves and advances the game of golf. Founded in 1894, we conduct many of golf’s premier professional and amateur championships, including the U.S. Open and U.S. Women’s Open Presented by ProMedica. With The R&A, we govern the sport via a global set of playing, equipment, handicapping and amateur status rules. The USGA campus in Liberty Corner, New Jersey, is home to the Association’s Research and Test Center, where science and innovation are fueling a healthy and sustainable game for the future. The campus is also home to the USGA Golf Museum,
where we honor the game by curting the world’s most comprehensive archive of golf artifacts.

About Pebble Beach Resorts
Pebble Beach Resorts, headquartered in Pebble Beach, Calif., owns and operates the world-famous Lodge at Pebble Beach, The Inn at Spanish Bay, and Casa Palmero as well as five renowned golf courses including Pebble Beach Golf Links, Spyglass Hill Golf Course, The Links at Spanish Bay, Del Monte Golf Course and The Hay. Its other famed properties include scenic 17-Mile Drive, The Spa at Pebble Beach, Pebble Beach Golf Academy and Pebble Beach Equestrian Center. It annually hosts premier events such as the AT&T Pebble Beach Pro-Am, the Pebble Beach Concours d’Elegance, Taylormade Pebble Beach Invitational, Pebble Beach Food and Wine and the Pure Insurance Championship Impacting the First Tee.

Show More

Related Articles